Maytag washing accessories are ideal companions to any dedicated laundry room

(14/10/2009)

Self-contained domestic utility rooms for laundry appliances and accessories are very popular in the United States and are strongly tipped to catch on in the UK as more consumers become appreciative of the convenience of large capacity washers and dryers. For families with a large turnover of laundry, the dedicated laundry room is not only a ‘must’ but needs to be flexible and accommodate all eventualities. A sense of order and a versatile storage system can save so much valuable space and time.

Maytag’s range of ‘Hidden Helpers’ comprises of a large and flexible selection of washing accessories that come in all shapes and formats and make a perfect and orderly solution to the often hectic and disorganised ritual of washing large amounts of clothes.

Equally at home in a domestic or small business environment, ‘Hidden Helpers’ are ideal companions to any dedicated laundry room, offering a generous choice of ironing boards, pull-out shelves and baskets, stacking units, pedestal drawers, drawers and sorting units.

Maytag has been at the forefront in charting these trends for some time, its range of ‘Hidden Helpers’ representing a set of vital chess pieces in an overall total laundry room concept. The company is revolutionising the laundry room with the quality Maytag Laundry Centre, comprising of a ‘multi-task’ set of matching laundry appliances to cope with all garment care.

Mike Martin, Maytag’s Head of Product, says: “A self-contained unit opens up much needed storage space for laundry accessories and washing consumables. It is an ideal addition to a large and busy family home, which, when carefully planned, can double up as a multi-purpose utility room.

“Flexibility is the major key of the laundry room concept for the consumer. Our washing machines and tumble dryers can be selected to sit beside our special and highly versatile Drying Cabinet – a complete all-in-one drying unit for all kinds of clothes and special items. However, our extensive range of ‘Hidden Helpers’ are truly the icing on the cake, offering bespoke solutions to different storage needs. These comprise of such practical items as laundry baskets, a pull-out ironing board, a very effective and versatile rotary ironer, pedestal drawer for laundry consumables and a laundry sorting unit. Even washing appliances can be stylishly concealed within the appropriate cabinetry. Consumers can establish their own sorting bin system so that everything is kept as orderly as possible.

“In a high technology era where expectations are so much higher, consumers continue to raise their sights and seek out complete solutions that encompass powerful, large capacity machines, attractive furniture, meaningful accessories and great overall functionality and performance. But a discreet and professional appearance is every bit as important, which is why we believe our laundry concepts will catch on fast in what is a very essential market. We all need some ‘hidden helpers’ in our lives from time to time – and at Maytag we are quite literally providing them!”

Related categories:  Residential applications   Tumble dryer kits   Washing machines and dishwashers