Maytag brochure details entire range of recently launched appliances

(25/11/2009)

Maytag has released a new comprehensive brochure detailing its entire range of recently launched appliances. The new brochure exhibits the quality feel of Maytag’s appliances. Using the strap line ‘That’s Better’ throughout, the brochure builds the image of appliances designed to improve the quality of life, and offer an easier way to perform household tasks.

Utilising tabs to clearly define the product sections, the brochure is easy to follow giving details and descriptions of the appliances on offer from Maytag. Maytag adds a modern playful touch by using iconic images of clothing, dishes and food. The designer, high performance appliances include the laundry room concept with its premium quality washing machines, tumble dryers and drying cabinets, and spacious class-leading dishwashers, and stunning innovations in side-by-side refrigeration.

The raft of comprehensive appliance information is supported with copious and detailed specification sheets from energy ratings to dimensions. There is all you need, even cleaning and maintenance products at the very back.

For customers who don’t want to take a ‘book’ home with them, Maytag has added a set of pocket sized, folding mini-brochures. The set of three, laundry, dishwashing and refrigeration, cleverly fold reflecting the appliance type. For example, the laundry brochure folds like a clean and ironed sheet ready to be put away, while the dishwasher booklet opens like the drop-down dishwasher door, while the refrigeration booklet is ‘side-opening’!

Mike Martin, Maytag’s Head of Product, says: “We are very proud of this set of brochures. They are all an excellent representation of the high quality, built to last products on which we have built our brand. Designed for the consumer, we aim to give them as much information as possible to make a hassle-free decision.”

Related categories:  Kitchen appliances